Brand Builder

Build recognition

One of the best ways to build recognition for your brand is by having it mentioned in trade magazines.

People in specialized industries — like your customers — turn to specialized periodicals for information on new technology. According to the American Institute of Certified Public Accountants, “trade publications deliver a very focused and selective professional demographic,” and “the primary readers of trade magazines are middle and senior management who exercise a great deal of purchasing behavior.”

Further, trade publications “elicit an unusually high involvement level with their audiences.”

In other words, getting your company, products, services or brand mentioned in the editorial coverage of key trade publications can make a big difference in the market awareness for your brand.

And better brand awareness means customers think of your brand first when they’re making buying decisions.

How Brand Builder from The Written Word can help

Trade magazines are always looking for stories, and many publish articles supplied by companies in their industry — provided, of course, the articles meet their standards for focus and professionalism. In other words, stories that provide valuable information to their audience.

The Written Word Communications Company can develop and write your story, and place it in the trade publications that your customers read. And for a reasonable cost.

Put the power of trade journalism to work for you. Call The Written Word today at 613-271-7377, or email scott@writtenword.ca, and we’ll talk.